Title: Director of eCommerce
Company: New West Records
Location: Athens, GA
Education: BA in Advertising and Music Business, University of Georgia (2016)
Career History: Director of eCommerce, New West Records (2020-Present);
Manager of eCommerce & Fulfillment, New West Records, (2017-2020);
Intern, New West Records (2016);
Production Assistant, Pandora (2016);
Production Intern, Georgia Theatre (2015);
Intern, Wildwood Revival (2015)
Kevin Cregge, Director of eCommerce at New West Records, has been recognized as a Marquis Emerging Leader for their contributions and achievements in the field of entertainment and sales.
Passionate about the music industry, customer service, sales, and working with artists, Mr. Cregge has excelled at New West Records—an Athens, Georgia-based independent record label that encompasses the genres of Americana, indie rock, and alternative country—since 2016. He began as an intern at the label for a year before becoming the Manager of eCommerce and Fulfillment from 2017 to 2020, at which point he was promoted to the Director of eCommerce. In his role, he takes care of everything that relates to the consumers; he oversees the shipping and receiving of products, manages inventory, coordinates with distributors on new releases and catalogs, utilizes Shopify and Bandcamp, works with bands on getting materials signed as additional incentives for fans, runs subscription programs, and is currently working on international components as well.
Guided by a great team and a strong mentor in his supervisor, Mike Fabio, Mr. Cregge has had many achievements over the course of his career—even against the odds of 2020. With the advent of the pandemic, bands stopped touring and the music industry changed completely; however, New West Records enjoyed one of its most successful years, in large part due to his established consumer channel and quick ability to turn the label into a more online selling-focused business—which was an advantage over their peers. Despite all the challenges that COVID-19 brought, he and the label wound up surpassing their goals and keeping the engine running. As he continues, he hopes to explore other aspects of the industry and apply that new knowledge to his current job. Outside of his primary endeavors, he is involved in Nuci’s Space, a nonprofit organization that serves to prevent suicide and help those suffering from mental illnesses; with a focus on musicians, it provides as a space for them to access care and education. He is also a devoted member of the Americana Music Association. Looking toward the future, Mr. Cregge would love to one day manage artists and develop one-on-one relationships with them within his own label.
Prior to working at the record label, Mr. Cregge gained experience as an intern at Wildwood Revival, a production intern at the Georgia Theatre, and a production assistant at Pandora. He earned a Bachelor of Arts in advertising and music business from the University of Georgia, graduating magna cum laude in 2016. More than anything, though, his best preparation for his career was digging through his dad’s records as a kid, admiring the album artwork, listening to the music, and researching the histories of all those bands he loved.